01
Identification of the territory
We identify and select the territory we want to explore for the creation of the new venture.
02
Innovation challenge design
Once the territory is selected, we begin a ideation process to generate a more detailed innovation challenge.
03
Concept generation
We create different concepts within the identified challenge and prioritize the concept that has the most potential.
04
Development of the conceptual value proposition
We detail the value proposition of the new venture.
05
Pitch deck design
We created a conceptual deck for the new venture.
06
Creation of a prototype and validation
We built a prototype and validated the initial hypotheses in a real environment with customers and decided whether to continue with the new venture or not.
07
Business case design
We prepared a financial plan, product plan, talent plan, and operations plan.
08
MVP Creation
We created an MVP to launch it to the market.
09
Launch of the new venture
We launched and operate the new venture.
